Head of Product
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Noreja
Aug 2023 - present
Current Head of Product at Noreja in Vienna, Austria. Responsibilities and achievements include:
- Re-evaluated and planned the MVP roadmap on the basis key customer use cases & user journeys derived from network stakeholders, initial sponsor users and academic research.
- Established value-based priorisation and analytics practices; designed a qualitative research baseline.
- Set up robust, scalable development and DevOps practices, drastically reducing effort for deployment and testing, improving sprint predictability and feature completion rates, and preparing the team for scaling.
- Executed multiple Proofs of Concept with pilot customers, with a to-date 100% follow-on business conversion.
- Improved cold customer profile discovery, enabled personalised mailing, tripled response rate, and raised demo conversion rates to approximately 10% via ICPs, personas, and an online presence & marketing rework.
- Onboarded, enabled and managed relations with the first members of Noreja’s partner network.
Product Owner, Scrum Master, Engagement Lead
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IBM iX
May 2019 - Feb 2023
- Held delivery responsibility for projects at both a strategic and operative level with consistent exceptional feedback from both clients and internal stakeholders.
- Selected for and completed internal management-track training program, Next Generation Leaders.
- Projects included:
Internal, Engagement Lead
- Selected teams, controlled project progress and successfully ensured the delivery of a €5mio. project portfolio.
- Monitored well-being and productivity of over 60 individuals concurrently - balancing internal stakeholder interests and client satisfaction with consistent, above-target account growth, while keeping an org-wide ~80 NPS.
Paper Packaging B2B eCommerce Portal, Product Owner
- Prevented the loss of a strategic account and enabled its scaling into a yearly 7-figure platform by rebuilding internal and external relationships, restarting delivery and integrating the client stakeholders into development.
- Re-established team stability following years of internal and external pressures; identified and enabled underutilized high potentials; resolved internal conflicts and re-designed the feature pipeline and priorisation approach.
B2B Construction Material Portal, Product Owner
- Held primary responsibility for feature design, roadmaps and stakeholder management for a Europe-wide B2B eCommerce portal with yearly revenues of over €50 million.
- Successfully navigated and resolved multiple cross-actor outages to match and exceed 99% uptime targets.
Automotive B2C Portal Project, Senior Scrum Master
- Managed the development & DevOps practices of two teams responsible for the marketing page of a luxury car line with sales revenues exceeding €10 billion p.a. during the successful launch of two flagship models.
- Ensured these teams met KPIs & deadlines during a period of high volatility, including an organization-wide 30+ team SAFe transformation, while maintaining high team and client satisfaction and scaling account volume.
Project Manager (Software Development)
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hpc one
Nov 2016 - Apr 2019
Coordinated multiple, concurrent, web-based projects in crypto, real estate and event management.
Projects included:
Franchise Management Portal, Real-Estate Agency Segment
- Seeded a €1mio.+ p.a. platform by building a greenfield franchise management product.
- Established and scaled the organisation’s first agile team and established best practices & ambassadorship.
Tourist City Card Administration Platform
- Coordinated expansion of a City Card stock management system in partnership with multiple vendors.
Cryptocurrency Fund-Pinned Token, DACH Cryptocurrency Start-Up
- Coordinated and held responsibility for the technical design of a smart contract pinned to the value of an underlying Algorithm Trading Cryptocurrency fund.
- Successfully managed multi-vendor coordination for the marketing, development and communication around the go-live, launching the project on time, within less than 3 months of project start.
Internships, Marketing & Logistics
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IES Immobilien
Jun - Aug 2012, Jun - Sep 2013
- Created cross-promotional relationships with other local businesses.
- Worked closely with a team to create a comprehensive marketing strategy for the restaurant chain “yamm!”.
- Performed evaluations to identify points of possible profit optimisation & assisted in inventory system automation.
Assistant to the General Manager
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Topex
Feb 2016 - Mar 2017
- Acted as liaison in communications & sales between furniture accessories vendors in Austria and Italy, the logistical warehouse in Torun, and the sales team in Moscow.
- Proofed & processed weekly financial reports from subsidiary companies in Poland & Russia.